Facebook is introducing tools designed to make it easier to report links shared in the News Feed as fake news, and it’s working with four independent fact-checking organizations to assess the accuracy of viral stories. Facebook users who try to share a story that has been marked as false will be warned that “independent fact-checkers have disputed its accuracy.” Due to the US presidential election results raised new questions about how viral hoaxes may have contributed to Donald Trump’s victory.
Facebook is working with the news organizations Snopes, Politifact, ABC News, and FactCheck.org, they are all members of the Poynter International Fact Checking Network, who have agreed to abide by a common set of principles. Together, Facebook and the news organizations will attempt to identify fast-spreading hoaxes and discourage users from sharing them.
The user will begin seeing a banner reads: “Disputed by 3rd Party Fact-Checker.” In their News Feed. Facebook will also penalize the disputed article so it shows up lower in the News Feed, Facebook says.
A pop-up dialog will warn them the article’s content has been disputed by its fact-checking partners. If a user decides to share the link anyway they can tap “continue” and share the article if they want to.
And facebook said they will do their best to eliminate the financial incentives behind the fake news, which is often created as an easy way to generate ad revenue and also prevent publishers that use spoof domains (think buzzfeedfeed.com or abcnewscom.co) from buying ads on the platform to generate traffic.
The changes introduced today won’t eliminate all misinformation from the News Feed. As Mark Zuckerberg has noted, even articles from reputable publications still routinely contain errors. But these changes may begin to put the brakes on links of the “Hillary Clinton is a lizard person” variety.